SmithyXT by Pella is a free old-school eroded display font with broad slab serifs and the blunt authority of vintage wood type. Its chipped edges, uneven outlines, and white scars make the letters look printed from worn type.
A frontier-themed bar or heritage workwear brand could use this rough lettering across signage and packaging. It also suits concert posters and beer labels with a deliberately weathered print character. It can become a stamped maker's mark rather than neutral copy.