Merit Italic from Scott Simpson is a free heavy italic serif with broad, forceful forms and a pronounced forward lean. Its blunt serifs and tight joins give the lettering a dense, athletic profile.
Sports and entertainment designers will find it especially apt for team merchandise, event posters, and music packaging, where its speed and weight suit high-impact graphics. In a logo, the slant can turn the name into an emblem-like shape rather than neutral type.
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Merit is a heavy slab serif designed as part of a student project to redesign The Home Depot’s brand identity. More information is available at:
https://wmscottsimpsonjr.com
Merit is free for personal and commercial use.